Our Story

About Pawmü

Before Pawmü was a brand, it was simply our home — filled with happy chaos, half-chewed toys, and treat crumbs in the couch cushions. And we loved it.

But we kept wondering: why didn’t the things we bought for our pets reflect how much they meant to us?

We didn’t want generic. We wanted better — essentials designed with care, products that felt like us, and solutions that were safe, beautiful, and intentional.

So we started creating them.

Little by little, Pawmü grew — from a homegrown idea into a thoughtful pet lifestyle brand for people like us. People who treat their pets like family. Because they are.

Our Values

Companionship Comes First:We design everything to strengthen the special bond between people and their pets — through play, training, or simply being together.

Practical, Beautiful, Thoughtful: We make products that work hard, feel good, and look even better. Because your dog’s leash should feel as considered as your favorite tote bag.

Play, Comfort, and Joy: From cozy hoodies to puzzle toys that keep their minds active, our goal is simple: more tail wags, more purrs, more joy.

Our Family

We're not a giant company. We're a tight-knit team of designers, researchers, and animal lovers who live this life every day. Pawmü is personal to us—because it started in our home, too.